In 2023, Malaysia’s packaging landscape reflected an emphasis on sustainability, convenience and premiumisation. The dairy industry shifted towards HDPE bottles for fresh and flavoured milk, appreciated for their squeezability and ease of use, particularly in households with young children.
In 2023, several key packaging trends were emerging across different categories in Malaysia. The dairy industry was seeing a continued shift towards HDPE bottles for fresh and flavoured milk, offering practical advantages such as squeezability and ease of use, particularly for families with young children.
The Malaysian dairy industry is experiencing a shift towards using HDPE bottles for the packaging of fresh milk and flavoured milk drinks. While HDPE is less transparent than PET, its superior tactile qualities, particularly its squeezability, make it more appealing to consumers.
Zhulian Coffee has introduced an innovative way to enjoy coffee by offering 100% ground Arabica coffee in specially designed drip bags. This packaging simplifies the brewing process, as consumers only need to pour hot water over the drip bag, allowing the coffee to filter directly into the cup.
Glass bottles are becoming more prominent in Malaysia for packaging premium beverages in brandy, cognac and domestic lager, due to their association with quality and authenticity. In the country’s growing premium drinks market, particularly in urban areas, glass bottles are seen as a mark of sophistication.
In Malaysia, plastic pouches are seeing strong growth in the packaging of body wash/shower gel products. Consumers are drawn to plastic pouches because they are lightweight, flexible and cost-effective, making them easy to store and transport.
Flexible plastic and blister and strip packs are the preferred choices for air care packaging in Malaysia, driven by the country’s hot and humid climate. These packaging options, used by brands like Ambi Pur and Glade, are lightweight and versatile, allowing for compact designs that fit into small spaces, making them ideal for busy Malaysian consumers.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Packaging
This report originates from Passport, our Packaging research and analysis database.
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