In 2023, glass bottles continued to benefit from the increasing popularity of non-alcoholic wine in the Netherlands, driven by shifting consumer preferences towards low- or no-alcohol beverages. Brands like the Danish company Arensbak launched non-alcoholic wines in glass bottles, as this packaging is associated with quality and tradition, offering an authentic wine experience.
In 2023, packaging trends in the Netherlands were shaped by consumer preferences for sustainability, convenience and cost efficiency. Smaller pack sizes are gaining popularity in several categories due to their portability and suitability for on-the-go lifestyles.
In 2023, Grolsch, a leading beer brand in the Netherlands, introduced its “not-so-new” crates, which are new crates made from old ones. Grolsch Bierbrouwerij is renowned for its commitment to environmental sustainability, boasting a 100% recycling rate within the Dutch market.
Metal aerosol cans are the dominant pack type in deodorant sprays, which is, in turn, the dominant category in overall deodorants in unit volume terms. In addition, metal aerosol cans continue to cement their leadership, taking further share from glass bottles in deodorant sprays, with this pack type offering significant advantages in terms of product delivery and application.
Metal beverage cans were gaining share in carbonates in 2023, with this expected to continue in the coming years, with it becoming the main pack type in this category before the end of the forecast period. Metal beverage cans are an increasingly popular option for carbonates brands as they provide excellent barrier properties that preserve the quality and carbonation of these beverages.
In 2023, folding cartons gained pack type share in liquid tablet detergents as leading brands in the Netherlands, like Ariel, introduced innovative sustainable packaging solutions. Ariel’s launch of liquid tablet detergents in recyclable folding cartons, branded as ECOCLIC, represents a significant shift from plastic packaging to an eco-friendlier option.
Small pack sizes set for further growth in processed meat and seafood during the forecast period because they are increasingly favoured as they help minimise food waste. By offering products in quantities that match consumer needs more closely, these packs reduce the likelihood of excess food being discarded, aligning with sustainability goals and consumer preferences for responsible consumption practices.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Packaging
This report originates from Passport, our Packaging research and analysis database.
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