The US packaging industry has seen major developments in 2023, largely focused on sustainable materials, waste reduction and convenience. Consumers have become more environmentally conscious and there is a growing demand for products that minimise their ecological footprint.
One of the key trends in 2023 was the focus on sustainability through packaging innovations. For a number of years, the issue of plastic waste has been a significant concern for the packaged food industry, prompting brand owners to innovate their packaging to enhance sustainability and reduce their environmental impact.
The 33g pack size experienced strong growth in 2023, capturing more market share in the US nut- and seed-based spreads category. This trend is primarily driven by the convenience of single-serve containers, which are ideal for busy consumers, especially parents, looking for quick options for school lunches or on-the-go snacks.
Starbucks unveiled a refreshed design for its whole bean coffee packaging in 2022, marking the first significant update in a decade. The new packaging features coloured bands that represent different roast levels: yellow for blonde, brown for medium, and purple for dark roasts.
In 2023, beer led the total packaging retail volumes within the US alcoholic drinks market. Notably, the 739ml pack size saw a slight increase in its packaging volumes, even as overall beer packaging declined, allowing it to gain market share.
In recent years, glass jars have experienced significant growth and increased unit volume share in US skin care packaging. This trend is largely due to the premium appearance and tactile quality associated with glass, which conveys luxury and high quality, making products seem more sophisticated and appealing.
While other rigid containers remain the leading choice in packaging unit volumes for the category, blister and strip packs are steadily gaining ground in gel air fresheners. This growth can be attributed to the precise and controlled dispensing these packs provide, allowing consumers to manage product usage and extend its lifespan.
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Understand the latest market trends and future growth opportunities for the Packaging industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Packaging
This report originates from Passport, our Packaging research and analysis database.
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