In 2023, Hong Kong's packaging market was seeing several significant developments, driven by factors such as health consciousness, sustainability and legislative changes. The health and wellness trend shifted consumer preferences from sugary beverages to healthier drinks, encouraged by government sugar tax measures.
The health and wellness trend was significantly influencing Hong Kong’s hot drinks market in 2023. Growing awareness of the health risks associated with obesity, amplified by the pandemic, has led many consumers to switch from high-sugar soft drinks, like RTD coffee and energy drinks, to healthier options, such as fresh coffee and tea.
PET bottles are a popular packaging format for sauces, dips and condiments in Hong Kong, with share gains seen in recent years, and more expected over the forecast period. They are popular for their affordability, durability and convenience compared to other options.
With a shift away from sugary beverages towards healthier alternatives, such as 100% juice, there is growing demand for natural, wholesome ingredients without added sugars or artificial additives. Liquid cartons are favoured for packaging 100% juice in Hong Kong due to their capacity to maintain freshness and nutritional integrity, while offering convenience and ease of use.
Although the 330ml size continues to dominate beer packaging, the 500ml pack has been gaining share in this category due to its ideal balance between convenience and value. This pack size offers consumers a relatively substantial quantity of beer, making it perfect for those who prefer a moderate serving without committing to a larger offering.
In 2023, glass bottles were gaining share in skin care packaging in Hong Kong. Glass is increasingly favoured for its non-reactive nature, which helps maintain the integrity and composition of the product.
Blister and strip packs have continued gaining popularity in the packaging of in-cistern devices in toilet care due to their adoption by leading brands like Harpic and Toilet Duck. They have various advantages over the declining pack type of folding cartons, such as how they offer visibility of the product, allowing consumers to verify quantity and condition.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Packaging
This report originates from Passport, our Packaging research and analysis database.
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