In 2023, South Africa’s packaging landscape saw significant shifts driven by consumer demand for convenience and sustainability. The sales of ready meals surged, boosting the demand for folding cartons, the dominant packaging choice in this category, particularly for chilled and frozen meals.
In 2023, South Africa’s sales of ready meals were recording strong growth, primarily driven by consumers’ desire for convenience amidst their busy lifestyles. This trend particularly benefitted the dominant packaging type, folding cartons, with a notable increase in demand for chilled and frozen meals.
The other baby food category registered positive growth in 2023, driven by the demand for convenient and nutritious infant options among busy parents. Brick liquid cartons have been gaining share in this category due to their sustainability, easy storage and safety features.
In hot drinks in South Africa, not only is 25g the favourite pack size, but it continues to gain share, thanks to its convenience, affordability and suitability for individual serving sizes. These small pack sizes are easy to carry and consume on the go, making them a favourite choice for busy consumers who need a quick and convenient way to enjoy a hot drink.
In South Africa, glass bottles remain the packaging of choice for brandy and cognac, reflecting a strong tradition in the premium spirits segment. Well-regarded brands like Hennessy and Wiese & Krohn favour glass due to its ability to preserve the integrity and flavour of aged spirits, which is crucial for maintaining craftsmanship and heritage.
HDPE bottles are the leading packaging format in skin care in South Africa. Their robustness and chemical resistance make them ideal for protecting the active ingredients commonly found in skin care products.
Albeit growing from a low sales base, plastic pouches are gaining popularity as a packaging choice for detergents in South Africa, reflecting a shift towards convenience and cost efficiency. Economic pressures, including inflation and high utility costs, have altered consumer purchasing behaviour, leading to a preference for affordable home care solutions.
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Understand the latest market trends and future growth opportunities for the Packaging industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
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Packaging
This report originates from Passport, our Packaging research and analysis database.
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