In 2023, several key trends emerged across the packaging industry, reflecting shifts in consumer preferences and evolving sustainability concerns in Vietnam. Frozen processed meat products have, over recent years, been seeing a move towards 250g packs, which offer a balance between portion control, storage efficiency and waste reduction – features that appeal to urban consumers who prioritise convenience and hygiene.
In 2023, frozen processed meat was experiencing a shift toward 250g pack sizes, which resonate well with consumers’ growing preference for portion control and waste reduction. This pack size offers a balance between convenience and meal planning, enabling consumers to manage portions easily, especially for last-minute dinners or new recipes.
In 2023, thin wall plastic containers continued to dominate butter and spreads packaging in Vietnam, primarily due to their cost-effectiveness, lightweight nature and durability. These containers offer excellent protection against external factors such as moisture and contaminants, ensuring the freshness and quality of the product.
The shift away from sugary beverages towards healthier alternatives, such as 100% juice, is seeing growing demand for natural, wholesome ingredients without added sugars or artificial additives. Brick liquid cartons are favoured for packaging 100% juice in Vietnam due to their capacity to maintain freshness and nutritional integrity, while offering convenience and ease of use.
In Vietnam, metal beverage cans continue to dominate in beer packaging in 2023, driven by their convenience, durability and sustainability. As consumers increasingly seek portable and eco-friendly options, brands are responding by adopting aluminium cans for their products.
In Vietnam’s beauty and personal care market, there is a noticeable trend towards larger fragrance bottles. While the 50ml size is still most popular, it has been losing share to 75ml and 100ml.
Blister and strip packs were gaining share in car air freshener packaging over the review period. This was largely due to their ease of use, improved visibility of the product and convenience for consumers.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Packaging
This report originates from Passport, our Packaging research and analysis database.
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