In 2023, Turkey’s packaging industry experienced growth, driven by innovative solutions for packaged goods. In the food industry, brands like Oatly introduced a range of yoghurts featuring mix-ins, such as granola and fruit, stored in a separate compartments to prevent them from mixing until the consumer is ready to enjoy them.
One key trend in 2023 was the demand for smaller pack sizes in food packaging. Small pack sizes like 22g for dry soup and in the range of 30g to 150g for boxed assortments in confectionery cater to consumers who prefer having smaller portions or who have limited storage space.
In 2023, rigid plastic packaging for gum experienced double-digit percentage growth in unit volume terms, even as the packaging unit volumes for the overall category declined in Turkey. The increasing use of other rigid containers is largely due to their ability to protect the product, ensuring it remains intact and fresh during transportation and storage.
In 2023, small pack sizes were gaining traction in Turkey’s soft drinks market as consumers returned to their busy, out-of-home lifestyles following the pandemic. The 330ml pack size, in particular, demonstrated strong growth, driven by the trend towards smaller formats and the increasing popularity of metal beverage cans.
Total retail packaging unit volumes declined in wine in Turkey in 2023, as players faced significant challenges, including poor grape harvests and the need to raise unit prices due to increased production costs. Within wine, glass bottles remained the top packaging choice in 2023, due to their long-standing tradition and association with high-quality wines.
In Turkey, the trend toward smaller deodorant pack sizes of 25ml, 35ml, 50ml and 75ml is on the rise, driven by an increasing emphasis on sustainability and convenience. As consumers return to their pre-pandemic activities, these compact options provide a practical, portable solution.
In 2023, HDPE bottles overtook other plastic jars to become the leading pack type for shoe polish in Turkey, with further share gains expected in unit volume terms over the forecast period. HDPE bottles are seen as providing greater convenience for applying shoe polish directly to the footwear.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Packaging
This report originates from Passport, our Packaging research and analysis database.
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