In 2023, the packaging landscape in the United Arab Emirates was defined by a growing focus on sustainability and premiumisation, with significant advancements across various industries. The use of eco-friendly materials and circular packaging solutions was gaining traction, driven by consumer demand and regulatory shifts.
Several key trends shaped the packaging industry in the United Arab Emirates in 2023, beginning with the rising use of recycled PET (rPET) bottles in soft drinks. Major players, including PepsiCo, adopted 100% recycled plastic bottles, marking a critical step towards sustainability.
In 2023, glass jars remained the dominant packaging type for jams and preserves in the United Arab Emirates, despite losing ground in the broader sweet spreads category. Jams are primarily stored in glass jars due to the vulnerability to spoilage of their fruit-based ingredients.
Sustainability has become a major focus in the United Arab Emirates' soft drinks market, with both manufacturers and consumers driving a shift toward eco-friendly packaging solutions. Recycled PET (rPET) bottles are gaining momentum as a key solution for reducing waste.
In 2023, glass bottles and metal beverage cans continued to dominate the alcoholic drinks packaging landscape in the United Arab Emirates. While metal beverage cans and glass bottles have relatively similar unit volume levels in retail, glass bottles dominate in foodservice, making them the overall leader.
Bar soap is one of the biggest categories in the beauty and personal care market in the United Arab Emirates, with this product traditionally packaged in flexible plastic and folding cartons. However, a clear shift towards sustainable packaging is underway, with more brands responding to rising consumer demand for eco-friendly products.
In 2023, laundry care brand Baya introduced compostable packaging for its laundry detergent sheets, marking a significant move towards sustainability. Partnering with Cirqular, a United Arab Emirates-based innovator in eco-friendly solutions, Baya aims to reduce plastic waste and embrace sustainable practices in line with global environmental concerns.
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Understand the latest market trends and future growth opportunities for the Packaging industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Packaging
This report originates from Passport, our Packaging research and analysis database.
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