In 2022, Romania’s packaging industry witnessed dynamic shifts influenced by economic challenges and consumer preferences. Larger pack sizes became the preferred choice across a variety of categories, offering consumers economic advantages amid inflationary pressures.
In 2022, larger pack sizes emerged as the favoured choice for packaging across diverse industries in Romania. This trend was notably prominent due to several key factors.
In 2022, flexible plastic was the preferred packaging choice across various food categories. It was particularly popular in frozen processed fruit and vegetables, confectionery, and processed meat and seafood.
In 2022, Romania experienced a slight decline in hot drinks packaging unit volumes due to the economic challenges consumers were facing. The country’s coffee industry, heavily reliant on imported products, faced dampened demand and declining packaging unit volumes.
In response to the rising affluence of Romanian consumers, there has been a significant shift in their alcohol preferences, favouring high-quality and unique beverages. This trend has put pressure on producers to elevate their packaging standards to cater to the evolving market demands.
In 2022, Romania saw a surge in the adoption of sustainable practices within the beauty and personal care industry. A prominent trend was the growing popularity of refillable and recyclable aluminium bottle packaging, regarded as an eco-conscious choice.
Amidst the backdrop of pandemic-induced lockdowns in 2020, homebound consumers drove a spike in demand for dishwashing products. However, with the easing of COVID-19 restrictions in 2021, the growth trajectory slowed and eventually plateaued in 2022.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Packaging
This report originates from Passport, our Packaging research and analysis database.
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