In 2023, Romania saw a significant shift towards sustainable packaging. Glass jars remained the top choice for sauces, dips and condiments, valued for their premium quality and recyclability.
Glass jars remained the preferred packaging choice for sauces, dips and condiments in Romania in 2023. This trend is driven by several factors specific to the Romanian market.
Aluminium/plastic pouches continue to be the main pack type used in prepared baby food in Romania, with unit volumes increasing in 2023. Their appeal is attributed to the convenience they offer, aligning with the demands of modern parenting and Romania’s increasingly urbanised, fast-paced lifestyle.
Tea in Romania is the second largest hot drinks category, but lags far behind the dominant coffee category in unit volume terms, as it does not enjoy mass appeal. Tea is primarily consumed by those who focus on health and wellness, and as this trend spreads further across the country, it is expected to boost category sales.
In Romania, mid-size glass bottles (500ml and 700ml) are the preferred packaging choice for brandy and cognac, driven by consumer preferences and cultural factors. Local brands like Zaraza, along with international brands such as Rémy Martin Cognac, use these sizes to cater to personal consumption as well as gift-giving.
Squeezable plastic tubes are the most widely used pack type in Romanian skin care, valued for their convenience, ease of use and cost-effectiveness. With inflationary pressures influencing purchasing habits, Romanian consumers have been prioritising value for money without sacrificing quality.
Metal aerosol cans continue to be the dominant pack type for home insecticide products in Romania, accounting for more than half of the total unit volumes used in this category in 2023. The pressurised delivery system of aerosol cans ensures effective and targeted application of insecticides.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Packaging
This report originates from Passport, our Packaging research and analysis database.
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