Looking ahead, Australia’s RTDs category is poised to see accelerated growth over the forecast period, supported by an improving economic environment and a recovery in discretionary spending. As financial pressures ease, consumers are expected to resume trading up to premium, flavour-led, and health-aligned offerings, revitalising demand across both on- and off-trade channels.
Non alcoholic RTDs is projected to be the most dynamic category in total volume terms over the forecast period, driven by the rising demand for moderation, wellness, and functional benefits. As health consciousness becomes an increasingly influential factor in beverage choices, particularly among Gen Z and Millennial consumers, non alcoholic RTDs are likely to gain traction as credible, lifestyle-aligned alternatives to traditional alcoholic drinks.
Innovation will remain a vital pillar of growth in Australia’s increasingly mature RTDs market. As consumer preferences continue to shift toward health-conscious and lifestyle-led choices, future innovation is expected to concentrate on low alcohol, non alcoholic, and functional RTDs that align with evolving wellness priorities.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsThis report originates from Passport, our RTDs research and analysis database.
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