Makgeolli-based RTDs, derived from traditional Korean rice wine are gradually gaining acceptance in Malaysia, driven by the rising popularity of Korean culture and a growing interest in lighter, health-oriented alcoholic options. These beverages are perceived as a healthier alternative to conventional alcoholic drinks due to their natural fermentation process, which retains probiotics, vitamins, and minerals from the rice.
The decline in RTD volume sales is expected to persist over the forecast period. This downward trend will be largely driven by persistent challenges such as low consumer interest, limited brand awareness, and a lack of sustained marketing efforts.
To capture the attention of younger, trend-driven adults, RTD brands in Malaysia are expected to lean heavily into product innovation, with a focus on limited-edition flavours, eye-catching packaging, and accessible pricing. Leading brands like Jinro Tok Tok are anticipated to continue launching seasonal or culturally relevant limited-edition flavours, such as those tied to local festivals or K-culture trends, paired with vibrant, collectible packaging.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsThis report originates from Passport, our RTDs research and analysis database.
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