Over the forecast period, the recent entrance of major spirits brands such as Smirnoff and Bacardi is expected to drive further growth in RTDs. These well-established names will likely attract new consumers and increase overall category visibility.
The RTD beverages category will face notable challenges in the coming years as the prices of raw materials are expected to rise, putting pressure on production costs. While RTDs are currently perceived as an affordable alternative to more sophisticated prepared beverages, they will still remain more expensive than the average beer and some lower-cost wine options.
Innovation in RTDs will be driven primarily by new flavour developments and the strength of well-positioned brands. As consumers seek fresh and exciting drinking experiences, they will be more inclined to choose options from brands they already recognise and trust, especially when faced with a wide array of choices.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsThis report originates from Passport, our RTDs research and analysis database.
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