When Taiwan returned to normal in 2023, the first full year when borders reopened after the COVID-19 pandemic, local consumers returned to their busy lifestyles. This bodes well for convenience stores, which has seen solid performance in terms of sales of RTDs throughout the review period, gaining ground at the expense of hypermarkets and continuing to represent the largest proportion of sales.
Given the Taiwanese preference for Japanese brands in RTDs, especially among females and younger consumers, Japanese brands, including Horoyoi from Suntory and Hyoketsu from Kirin, are expected to continue launching specifically designed RTD variants in Taiwan in the years ahead.
Despite the general growth in demand, RTDs still lack a significant presence through the on-trade channel and the outlook for growth in this respect remains gloomy, albeit less so than it was earlier in the review period. A few bars in Taiwan are adopting on-tap cocktails, given the fact that hand-mixed cocktails are relatively time-consuming.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
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