Volume sales of RTDs are rise in the US over the forecast period. While there are considerable headwinds facing many alcoholic drinks categories relating to consumption reduction, the tempering of aspirational spending, and the likelihood of trade wars disrupting growth segments such as imported beer and spirits, RTDs is largely shielded due to its considerably wider price bands and the inconsequentiality of provenance in all but select spirit-based RTDs.
For full-strength RTDs, the biggest threat remains the continued channel growth and brand activation of intoxicating hemp-derived cannabinoid beverages into grocery, convenience, and on-trade channels. While many of the consumers purchasing these products are not looking to withdraw from the alcoholic drinks space but instead to diversify their consumption patterns, the high price point of these THC products in combination with the ongoing cost-of-living crisis will mean both value and volume growth are threatened as these types of beverages seek out more space.
Many manufacturers are trying to crack the code in the non alcoholic RTDs space, in some cases leveraging successes overseas, with some trying to bottle lightning locally. For Molson Coors, attempting to replicate the success of the Australian hit, Naked Life, has been one play for growth, replicating the cocktail hits of the negroni spritz, margarita, and mojito for the US market.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the RTDs industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsThis report originates from Passport, our RTDs research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!