RTDs is projected to see moderate-to-strong retail volume and incrementally strong retail value (constant 2024 prices) growth as the forecast period progresses. The expected economic recovery is likely to stimulate discretionary spending levels.
The boom in RTDs over the review period and broader growth in e-commerce penetration in New Zealand since the COVID-19 pandemic fostered the emergence of a large number of independent RTDs brands. This is set to exacerbate an already fragmented competitive landscape.
While consolidation is expected within RTDs, an adjacent category is expected to exert an influence on development and performance. Ready-to-Drink (RTD) cocktail kits offer strong growth potential in New Zealand over the forecast period, as the economy recovers.
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Understand the latest market trends and future growth opportunities for the RTDs industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsThis report originates from Passport, our RTDs research and analysis database.
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