RTDs is expected to remain the strongest performing category of alcoholic drinks in volume sales terms over the forecast period. The key driver of rising demand for RTDs is expected to be the increasing preference for alcoholic drinks with health and wellness attributes.
The phenomenal success of Pal’s in recent years, in terms of sales growth as well as in terms of reinvigorating what was previously a rather stagnant category, has already spawned numerous imitators. While Pal’s has largely redefined RTDs and pushed the image of the category away from products that are seen as being inherently high in sugar and towards a range of products that are more closely aligned with the health and wellness trend, the brand’s wider influence has been seen in the spread of the business model that the brand propagated.
Towards the end of the review period, two aspects characterised the influence of health and wellness over New Zealand’s alcoholic drinks market: the strong growth being seen in demand for products that are marketed as being low calorie; and the rapid growth in demand for non-alcoholic products across all categories. The leading names in RTDs have already taken advantage of the strong demand for low calorie alcoholic drinks and low calorie variants were a major driver of volume growth in the category towards the end of the review period.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the RTDs industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!