The market for RTDs in the Philippines will see an improved performance over the forecast period, supported by the gradual recovery of the economy which will lead to an increase in disposable incomes. In particular, an increase in consumer spending within on-trade establishments will provide a favourable environment for spirt-based RTDS, which thanks to the marketing and distribution efforts of incumbent players, will begin to approach the visibility levels of beer.
With the expected rise of the sober-curious trend, the market for RTDs is likely to see the introduction of more low-alcohol products over the forecast period. Coca-Cola Bottlers Philippines Inc’s Lemon-Dou Honey Lemon variant, for example, which has alcohol content of 3%, is in a position to expand sales in both modern retail channels and foodservice as more consumers seek out lower ABV drinks.
E-commerce is projected to become a more important channel for the distribution of RTDs during the forecast period, albeit from a low base. Players which successfully extend their reach beyond traditional retailers to online platforms stand to gain greater visibility, alongside the evolving digital economy.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
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