Sales of RTDs are projected to grow in volume between 2025 and 2029, although at a slower pace compared to the review period. With their ready-to-consume format, wide variety of flavours and innovative packaging, they are an appealing choice for establishments aiming to diversify their offerings and attract consumers seeking unique taste experiences.
Since its inception, the market for RTDs has experienced strong growth primarily through the off-trade channel. While the on-trade segment has shown gradual expansion over the years, it remains relatively small compared to spirits, which serves as the foundation for these products.
The wide variety of fruit flavours found in RTDs, combined with different spirit bases such as rum, aguardiente, and vodka, will continue to attract a young audience seeking innovative products with lower alcohol content than traditional spirits. Additionally, spirit-based RTD brands are expected to invest heavily in influencer-driven campaigns on social media, in a bid to strengthen their appeal.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsThis report originates from Passport, our RTDs research and analysis database.
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