There are limited growth prospects for RTDs in Lithuania, unlike in neighbouring Latvia. Local players are reticent to invest in this small category which faces limited growth prospects.
Despite the negative outlook, there will be some efforts to increase the reputation of RTDs over the forecast period. Products with high quality ingredients and well-known brand names, such as Jameson, may fare better in this category.
Modern retailers have the widest selection of SKUs of RTDs in Lithuania, however that number is far from the number seen in neighbouring Latvia. This is a good indication that retailers are also less interested in pushing this product.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
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