RTDs is expected to see further growth in total volume sales in Spain over the forecast period. In particular, the non alcoholic RTDs category is poised for significant growth and innovation over the next five years, driven by evolving consumer preferences, rising health consciousness, and market dynamics.
RTDs is expected to remain one of the most dynamic areas of alcoholic drinks in Spain over the forecast period, outperforming categories such as beer, wine and spirits in terms of total volume growth. RTDs allow establishments such as bars and restaurants to reduce their costs while they provide a convenient option for consumers looking to enjoy a cocktail at home.
As marketing and branding become increasingly important for a brand’s success, companies are recognising the important role that packaging can play in catching the eye of the consumer. As younger generations, including Gen Z and Millennials, increasingly seek alternatives to traditional alcoholic drinks, RTDs are benefiting from being portrayed as modern, innovative and exciting options.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsThis report originates from Passport, our RTDs research and analysis database.
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