Sales of RTDs in Hungary are projected to continue expanding over the forecast period, with private label and local value brands playing a central role in volume growth. These products are expected to gain further traction in off-trade retail, particularly in discounters and hypermarkets, where consumers prioritise affordability and convenience.
Leveraging the reputation of well-known spirit brands to launch ready-to-drink products is expected to gain momentum in Hungary over the forecast period. Double-branded RTDs pairing a familiar spirit with a soft drink or mixer can help core brands connect with new consumers while offering added convenience and novelty.
Innovation in the Hungarian RTD market is likely to emerge most prominently in the non-alcoholic space, where evolving health and safety concerns are reshaping consumer preferences. Wine-based non-alcoholic RTDs offer an avenue for wineries to diversify their portfolios while tapping into the growing demand for alcohol-free alternatives.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsThis report originates from Passport, our RTDs research and analysis database.
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