RTD volume sales are projected to rise in 2025 and throughout the forecast period, albeit at a modest rate. Spirit-based RTDs such as planteur, mojito, caipirinha, vodka orange and gin fizz were already waning before the pandemic; a 2020 tax hike led to steep price increases and reduced investment from La Martiniquaise for Saint James, Poliakov and Dillon.
Hard seltzers, introduced in 2020 amid their low-calorie, gluten-free appeal, saw rapid brand proliferation but hit saturation in 2022, leading retailers to reduce shelf space. Between early 2020 and 2022, numerous brands launched hard seltzer products in France, ranging from locally produced options to offerings from major players like Coca-Cola Enterprises, Bacardi-Martini, and Pernod Ricard.
The success of spritz and sangria RTDs reflects consumer preference for refreshing, flavourful beverages suited to social and outdoor occasions. Brands continue innovating toward nolo and higher-strength offerings such as Tails Mocktail from Bacardi-Martini.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsThis report originates from Passport, our RTDs research and analysis database.
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