RTDs are expected to maintain their momentum as the fastest-growing category within Egypt’s alcoholic drinks market over the forecast period. Their appeal lies in a combination of affordability, convenience, and relevance to younger consumer lifestyles.
The move toward higher alcohol percentages is expected to influence both product development and consumer expectations in the RTD category. As manufacturers like ABC expand their portfolios with more potent spirit-based options, the landscape is gradually shifting to accommodate consumers who favour stronger drinks in ready-to-drink formats.
Innovation within the RTD segment is set to expand beyond flavours and alcohol content, with packaging formats also evolving. One emerging area is the use of bag-in-box (BIB) packaging for wine-based RTDs.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsThis report originates from Passport, our RTDs research and analysis database.
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