Over the forecast period, direct selling is expected to record positive value sales growth, although it is still expected to encounter challenges. While the channel will grow, the mix of products and players, as well as the rise of competitors in store-based channels, will make it difficult for direct selling to strongly increase its importance among Chilean consumers.
Product diversification and use of social media and digital channels should remain a key focus area for direct selling players over the forecast period, especially as they look to connect with younger consumers who are less connected to the traditional way of buying from consultants.
Natura is expected to retain its lead of direct selling in Chile over the forecast period, offering the best proposition and a unique approach to the omnichannel strategy. The brand should continue to innovate in terms of product mix and connection to consumers, further leveraging its important colour cosmetics catalogue, while it has a less established offer of skin care products.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsThis report originates from Passport, our Direct Selling research and analysis database.
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