Across the forecast period, retail sales are set to rise at a current value CAGR of 3% (2024 constant value CAGR of 0.0%) for the direct selling channel.
Direct selling companies will be aiming to enhance their online presence across the forecast period, increasing their online advertising and marketing efforts. As retail e-commerce will continue to pose a growing threat, many sellers will be turning to social media and messaging apps, such as WhatsApp, to boost their direct selling activities.
Product innovation, eco-friendly products, and effective management of greenhouse emissions are becoming increasingly important for all retailers, including direct sellers. Slovak consumers are seeking added value in their purchases, and as purchasing power improves, consumers will be more likely to choose organic or premium options.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsThis report originates from Passport, our Direct Selling research and analysis database.
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