Following the stabilisation of retail value sales towards the end of the review period, direct selling in Malaysia is projected to see strong growth at constant 2024 prices over the forecast period. Many Malaysians are expected to continue to rely heavily on direct selling as a sales platform, but crucially also as an income generator.
The COVID-19 pandemic’s effects on direct selling in Malaysia are expected to be robust the forecast period. The health crisis encouraged direct sellers to expedite the development and launch of e-commerce platforms, along with the swift adoption of digital tools for their sales agents and customers.
Some late review period developments have the potential to impact direct selling in the forecast period. Notably, Malaysia’s Domestic Trade and Cost of Living Ministry (KPDN) has endorsed the collaboration between two direct seller associations, Direct Selling Association Malaysia (DSAM) and the Malaysian Direct Distribution Association (MDDA), and Lazada to regulate and promote the marketing of direct selling products on online platforms.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsThis report originates from Passport, our Direct Selling research and analysis database.
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