In macroeconomic terms, in 2024 Brazil experienced a resumption of growth in formal employment. According to a study by XP Research (one of Brazil’s largest financial institutions focused on investments), there was a noticeable increase in the labour market in 2024, with the employed population expected to grow by 2.
Observing the vigorous growth of Botica Comercial Farmacêutica Ltda by investing in other channels, such as B2B (supermarkets, pharmacies, and perfumeries) in recent years, and betting on the acquisition of companies from different segments, such as its most recent acquisition, Truss Cosméticos, a strong brand present in beauty salons, other companies could conclude that moving into different channels for the sale of beauty and personal care products is essential for the coming years. Therefore, the main players are expected to plan their future sales strategies including a mix of channels, not only focusing on an isolated sales channel.
Forming and maintaining relationships is the main characteristic of direct selling. It will never cease to exist, but it is likely to evolve.
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Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsThis report originates from Passport, our Direct Selling research and analysis database.
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