It is expected that direct selling companies will focus on recruiting more sales agents as well as expanding their networks over the forecast period as they look to have more members and thus deliver stronger sales. Loyalty programmes will remain crucial for retaining customer loyalty, offering them the opportunity to collect points, bonuses and incentives.
The increasing health consciousness of Thai consumers is likely to fuel demand for health and wellness products over the forecast period. This should provide further opportunities for direct selling companies to introduce innovative offerings which could cater to these evolving consumer preferences.
Players could focus on creating online content to boost consumer engagement. Direct selling companies are increasingly posting video content on platforms like YouTube and TikTok to capture consumer attention and convey marketing messages effectively.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsThis report originates from Passport, our Direct Selling research and analysis database.
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