A majority portion of direct sales in Thailand comes from health and beauty products. As the country’s retail environment continues to evolve rapidly throughout the forecast period, with shifting consumer concerns, direct selling players will work to develop product offers that resonate more strongly with prevailing demand.
Thailand’s rising unemployment rate is likely to encourage more people to sign up as direct selling agents in an effort to generate income – at least during the early part of the forecast period. This will intensify competition in the channel and boost sales.
Direct selling retail current value sales will begin to rise robustly in 2023 and remain positive throughout the forecast period. However, most of the leading players in direct selling have now developed significant e-commerce operations, and these will continue to cannibalise direct selling retail value sales.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See All of Our DefinitionsThis report originates from Passport, our Direct Selling research and analysis database.
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