Direct selling companies are expected to maintain steady growth in value sales during the forecast period, driven by improved economic conditions, an expanding local workforce, and diversified offerings. This trend will particularly benefit bottled water companies, which will see organic growth from Saudi Arabia’s rising population and urbanisation trend.
Bottled water will remain a key driver for the growth and development of direct selling in Saudi Arabia. Sales should benefit from population growth, urbanisation, and the increasing demand for larger packs of bulk bottled water.
Direct selling companies have a significant opportunity to boost sales by investing in the rapidly growing e-commerce sector in Saudi Arabia. They can also leverage social media platforms to attract and engage a broader consumer base, including younger consumers who may be unfamiliar with the direct selling model.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsThis report originates from Passport, our Direct Selling research and analysis database.
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