Bottled water will likely remain a key driver for the growth and development of direct selling in Saudi Arabia. Sales should benefit from population growth, urbanisation, and the increasing demand for larger packs of bulk bottled water.
Beauty and personal care direct selling is expected to remain the largest category and it is expected to see steady growth in value terms (at constant 2023 prices). With more women entering the workforce and with new and more liberal social policies being introduced this should present new sales opportunities for beauty and personal care direct selling.
Direct selling companies have a good opportunity to support their sales through further investment in e-commerce, which is growing rapidly in Saudi Arabia. They also have opportunities to use social media platforms to attract and communicate with more consumers, with this offering the potential to reach a wider base of consumers, including younger consumers who may not be familiar with the direct selling model.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See All of Our DefinitionsThis report originates from Passport, our Direct Selling research and analysis database.
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