Direct selling is facing increasing competition from the growing number of online retailers of health and beauty and home products, as well as from the promotional offers of chained offline retailers. However, as consumers in the Czech Republic are being bombarded with advertisements for various types of products, they are seeking verification of the claims of advertisers.
However, direct selling is evolving fast in the Czech Republic. With consumers showing growing interest in shopping online, all large direct sellers have already established their own e-shops.
Sustainability is set to become an increasingly important consideration for Czech consumers as their economic situation improves. Direct selling companies’ marketing initiatives increasingly prioritise ethical sourcing and responsible supply chains and emphasise their efforts to ensure their products are made and presented sustainably and responsibly.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsThis report originates from Passport, our Direct Selling research and analysis database.
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