The direct selling sector in Bulgaria is expected to see a continued decline in value sales over the forecast period. While some direct sellers will attempt to modernise their business models, most will struggle to compete with mainstream retailers and, more significantly, with e-commerce.
To counteract declining sales, many direct selling companies are actively increasing their online presence, particularly through digital marketing and social commerce. Companies have ramped up advertising and promotions on social media platforms such as Facebook, Instagram, and TikTok, while also exploring new ways to engage customers through messaging apps like WhatsApp and Viber.
While most direct selling segments are expected to face ongoing challenges, certain underdeveloped categories are projected to experience growth over the forecast period. In particular, food, health, and hygiene-related direct sales are expected to expand, driven by increased consumer interest in wellness products.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsThis report originates from Passport, our Direct Selling research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!