Lower disposable incomes are expected to negatively impact direct selling, and it will see a weaker performance over the forecast period. The tough economic situation is set to exert strong downward pressure on consumer spending and result in business closures and rising unemployment.
Despite relatively small retailing sales in general, Colombia stands out in terms of the direct selling channel, in which it is one of the main markets in the world. To ensure its future relevance and growth, direct selling companies are aiming to connect with customers and clients via sustainability strategies as consumers have begun to consider environmental conservation and social wellbeing as key criteria when making purchasing decisions.
Livestreaming virtual events, which started during the pandemic in 2020, are increasingly important for direct selling consultants, allowing them to directly engage virtually with potential customers. They have increased significantly in recent years and are expected to gain further momentum over the course of the forecast period.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See All of Our DefinitionsThis report originates from Passport, our Direct Selling research and analysis database.
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