Given the decline of direct selling during various economic contexts, further marginalisation of the channel is expected to continue over the forecast period. Hence, while the Finnish economy is expected to start performing better, this is unlikely to be enough to turn the tide for the channel.
The rise of e-commerce has significantly contributed to the continuous decline of direct selling and is expected to do so throughout the forecast period. Companies like Nosh, Avon, and Tupperware that rely on direct sales are unlikely to be significantly affected by competing direct selling concepts.
Despite the bleak forecast, some direct selling concepts will remain trading. While new concepts may arise, it is more likely that entrepreneurs with unique ideas will start their businesses in e-commerce.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsThis report originates from Passport, our Direct Selling research and analysis database.
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