The ongoing interest in and demand for health and beauty products will continue to help drive sales of direct selling over the forecast period. With Hong Kong’s population continuing to age, the need for health-related products in particular will likely attract older consumers, especially those aged 60 years and above, as they look to enjoy longer, fulfilling lives.
Consumers in Hong Kong increasingly value direct conversations with direct sellers to obtain information on specific products as well as receive recommendations. Most consumers contact brands through WhatsApp, and this has become the main channel for communication between merchants and customers.
As a direct competitor, e-commerce is predicted to record a much stronger performance than direct selling over the forecast period. Therefore, an increasing number of brands are expanding their online capabilities to provide an integrated ordering and checkout experience, as well as provide same-day delivery services to meet the needs of consumers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsThis report originates from Passport, our Direct Selling research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!