Considering the ongoing trends for home improvements and demand for the convenience of online ordering, there are opportunities for direct sellers offering home-orientated products of this type. Indeed, it will remain important for sellers to closely watch consumer trends over the forecast period and adapt their portfolios to meet the evolving demands.
Some lesser-known areas of direct selling can be prone to suffer from a lack of brand awareness and, therefore, a lack of product trust. Therefore, unbranded or little-known items face strong competition, which is challenging for direct sellers to mitigate.
Given the heightened consumer focus on healthcare in recent years, there is an anticipated uptick in the direct selling of products associated with healthcare and wellbeing. This is very much an ongoing trend, which supports sales of brands such as Herbalife Nutrition and Nu Skin, for example, in addition to inspiring new brands to launch and capitalise on these health and wellbeing trends – particularly if these brands move with the times and offer online platforms and related perks.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See All of Our DefinitionsThis report originates from Passport, our Direct Selling research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!