Despite predictions for a marginal value decline (at constant 2023 prices) over the forecast period, direct selling in Germany can still benefit from societal trends that align with the channel’s offerings. The demand for personal interaction and consultation in the shopping process, particularly following the social restrictions of the pandemic, plays into the strengths of direct selling.
Direct selling can still leverage predictions for a more positive economic outlook in the coming years, in addition to the channel’s flexibility introduced during the pandemic. The enhanced channel image, resulting from increased digitalisation and diversified customer engagement strategies, is expected to attract a wider range of consumers.
Direct sellers in Germany are increasingly relying on multichannel approaches to fuel growth. By combining the traditional strengths of direct selling with digital innovations, players are positioning themselves to meet the diverse needs of their expanding customer base.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See All of Our DefinitionsThis report originates from Passport, our Direct Selling research and analysis database.
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