Direct selling often prospers during economic downturns, partly because it is seen as an opportunity for entrepreneurship when formal unemployment is rising. Another key advantage to Peruvians is the payment solutions available to clients, which are beneficial at a time when disposable income is under pressure.
Leading companies, such as Cetco SA (Corporación Belcorp) and Unique SA (Unique-Yanbal Group) are Peruvian and have a strong leadership position in direct selling. With further innovation expected from these brands that are already perceived to provide good quality, both players are likely to flourish in the years ahead.
E-commerce provides an important development opportunity for direct selling. In the coming years, the online channel will continue to attract both consultants and independent distributors, as well as final consumers.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See All of Our DefinitionsThis report originates from Passport, our Direct Selling research and analysis database.
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