Direct selling is expected to continue growing during the forecast period, though at a slower pace due to increasing competition from physical retail channels. While the Peruvian economy is projected to improve, direct selling brands will face heightened competition from beauty specialists, pharmacies, and variety stores, many of which offer similar product categories, including beauty, costume jewellery, and home accessories.
Although face-to-face interactions remain central to direct selling, e-commerce is expected to play an increasingly important role in the coming years. Direct selling companies are investing in online stores, mobile ordering platforms, and digital payment systems to streamline the shopping experience for both consultants and consumers.
While direct selling has traditionally relied on face-to-face interactions through consultants, there is an emerging trend of direct selling brands establishing physical retail locations. This strategy allows consumers to explore and test products in-store while also providing additional support for consultants.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsThis report originates from Passport, our Direct Selling research and analysis database.
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