In order for direct selling to survive, companies need to align with consumers’ modern lifestyles and leverage the potential of social media and influencer marketing. Traditional methods such as door-to-door sales or in-home parties are losing ground and are not compatible with the fast pace of modern life.
As economic pressures continue to grow and prices increase, local producers in Greece are likely to begin to skip traditional retail intermediaries, such as supermarkets, and try to reach consumers directly. This move allows them to reduce costs and make direct relationships with customers, while offering products at more competitive prices since they save on the costs of intermediaries.
Social media offers potential help for direct selling as video marketing can provide a lot of opportunities. From content creation to performance marketing and ads, influencers can sell directly to consumers and skip the need for retailers.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsThis report originates from Passport, our Direct Selling research and analysis database.
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