Herbalife continues to invest in Ecuador with it opening new offices and fulfilment spaces towards the end of the review period. At the closing of 2022, it opened its 11th selling space, with this making it easier for consumers and distributors to find and collect their orders.
With the rise in e-commerce, direct selling distributors in Ecuador have been quick to incorporate new channels and tools into their selling strategy. Avon in Ecuador stated that around two-thirds of its sales have a social network component, while only around a third are still via its traditional paper catalogue.
Health and beauty direct selling is expected to be the largest and most dynamic category over the forecast period, followed by fashion direct selling. In the short term, companies specialising in cosmetics and clothing will likely continue to benefit from the release of pent-up demand as people return to the workplace and begin socialising outside the home more frequently.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See All of Our DefinitionsThis report originates from Passport, our Direct Selling research and analysis database.
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