Direct selling is expected to see steady growth over the forecast period in value terms (at constant 2022 prices). As consumers become more sociable again not that COVID-19 fears have subsided, direct selling is anticipated to retain a relatively loyal consumer following.
One of the major challenges is the rise of retail e-commerce which is expected to limit the growth of direct selling over the forecast period. Consumers in Serbia are becoming more comfortable with using their smartphones, tablets and computers to seek out the best products at the most competitive prices and thus this is likely to limit the growth of direct selling in the country.
There are not expected to be any major new players appearing in direct selling in Serbia over the forecast period. The competitive landscape is already saturated and there is only limited potential for further growth, which makes it unlikely any significant new player will consider it commercially viable to start operations in Serbia.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See All of Our DefinitionsThis report originates from Passport, our Direct Selling research and analysis database.
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