During the forecast period, direct sellers are anticipated to become even more prominent in the online space by utilising social media as a platform to raise awareness and drive value sales. Additionally, sellers will be able to improve their e-commerce websites and manage them more effectively.
The number of vendors in direct selling is anticipated to increase during the forecast period as rising unemployment is likely to attract some job seekers to direct selling. Furthermore, this channel is popular with many people for earning an additional income to their main jobs.
As most sales channels are switching to an omnichannel approach, direct selling vendors will also have to adapt and develop the art of online selling. Indeed, during the pandemic, many direct sellers held their tutorials and product presentations successfully online; vendors will therefore need to use such methods and become more creative in their selling methods.
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Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See All of Our DefinitionsThis report originates from Passport, our Direct Selling research and analysis database.
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