Due to a high level of saturation, especially within chocolate-based flavoured powder drinks, and a general scepticism towards the often higher prices of other hot drinks, especially plant-based alternatives and malt-based hot drinks, future retail value and volume sales growth is set to be limited. Retail value sales will continue to benefit from price increases due to inflation, premiumisation and new product launches.
The rising health and wellness trend is expected to further challenge and limit the growth potential of other hot drinks, with consumers occasionally allowing themselves to indulge in high-caloric hot drinks.
Other hot drinks are primarily sold through grocery retailers, with supermarkets accounting for more than 50% of sales. The possibility of finding, comparing, and purchasing a large variety of products, including decent-quality private label options, drives sales in supermarkets.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the Other Hot Drinks industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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