Other hot drinks is expected to see steady growth in retail volume terms over the forecast period. Innovations that align with the growing trends of diverse flavours and health are expected to contribute positively to the category’s future growth.
Chocolate-based flavoured powder drinks is expected to see recovery in retail volume growth from 2026 as cocoa prices are expected to stay high in 2025, affecting production costs which result in higher prices for consumers. Consumers are expected to continue consuming chocolate-based drinks as an indulgent experience.
Most leading brands in other hot drinks have a similar RTD product portfolio. With better growth prospects and expansion opportunities in the RTD beverage market in Thailand, hot drink players are increasingly shifting their marketing efforts and new product development focus to the RTD drinks segment to drive impulse consumption.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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