Other hot drinks is expected to see steady growth in retail volume terms over the forecast period. The nutritious image of brands such as Ovaltine and Milo should ensure they remain family staples at breakfast, while the health and wellness trend should also continue to drive demand for these products.
AB Food & Beverages Thailand Ltd’s Ovaltine is expected to retain its dominance in other hot drinks over the forecast period, thanks to its substantial brand equity. The player will also build on its success through ongoing investment in product innovation.
Alongside investment in new product innovation, effective marketing, including co-branding strategies, will be essential in attracting new customers. For instance, Ovaltine has recently joined forces with café chain Arigato to launch a new menu, based on its malt-based powder offerings.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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