Other hot drinks retail volume sales look set to decline throughout the forecast period, with all categories projected to register consistently negative results in this respect. Barring a dramatic increase in investment in innovation and promotional activities, which is highly unlikely, maturity and limited interest in these products beyond a handful of relatively niche demographics will continue to weaken demand.
Aside from concerns about sugar content and the longstanding challenges facing other hot drinks as a whole, increasing competition from RTD alternatives is expected to undermine the performance of chocolate-based flavoured powder drinks over the forecast period. Instead of buying the latter, more consumers are now beginning to use chilled and ambient chocolate flavoured milk drinks to prepare home-made hot chocolate, whether because they prefer the taste or for the sake of convenience.
E-commerce has been steadily gaining importance as a distribution channel for other hot drinks in the Netherlands for several years. This trend is likely to become more pronounced over the forecast period, as changes brought about by COVID-19 have recently made many people – including older adults – more comfortable with buying groceries online and strengthened their appreciation for the convenience, wide array of choices and potential for lower prices this shopping method affords.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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