Although inflationary pressures will begin to ease across the early forecast period, prices will unlikely drop back to 2021 levels. As such, household budgets will remain under pressure across the short term.
As consumers become more health conscious, consumption of other hot drinks will be negatively impacted. Many parents will continue to opt for alternatives for their children, reaching for breakfast cereals or chocolate-flavoured plant based instead of flavoured powder hot drinks.
Flavours are set to remain the focus of product developments across the forecast period. For example, the Starbucks salted caramel launch showcases Nestlé Hellas is tapping into the innovative flavours trend for at-home consumption.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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