With the prospect of economic recovery and higher employment rates, convenience-seeking behaviours will become more prominent over the forecast period. This will benefit sales of other hot drinks, as consumers are attracted to the ease of preparation offered by such products.
Health and wellness concerns will remain a significant growth driver within other hot drinks over the forecast period. The COVID-19 pandemic prompted many Filipinos to pay greater attention to the food and drink they put into their bodies, with immunity-boosting properties being of particular importance.
In contrast to established brands such as Energen and Milo, which are able to leverage economies of scale, to offer competitive prices, new entrants within other hot drinks could find premiumisation a more appealing prospect when seeking to gain share in the category. For example, there is an increasing interest in Filipino-sourced cacao, which in turn, offers potential for high-quality chocolate-flavoured powdered drinks.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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