As mobility patterns normalise in 2023, Australians have been resuming their social activities and weekend gatherings, with cafés becoming a favoured choice for such get-togethers. While on weekdays, Australians lean towards coffee consumption for its stimulating caffeine kick at work, the more laid-back atmosphere of weekends often renders chocolate-based flavoured powder drinks an equally appealing option.
Considering the predicted declines for malt-based hot drinks and non-chocolate-based flavoured powder drinks in Australia, there is limited opportunity for new products or innovations in these categories. Local consumers clearly prefer chocolate-based options for their indulgent properties, and players investing in other flavours are unlikely to yield significant returns.
The health and wellness trend continues to gain momentum across food and beverages, and is also expected to continue to impact other hot drinks. There remains significant untapped potential in this category in terms of catering to health and wellness preferences, beyond merely providing reduced sugar or zero sugar options.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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