Other hot drinks is expected to witness relative stability compared to tea and coffee in the upcoming period. Since the category is mostly led by local players, they will have stronger control over supply, logistics and pricing, compared to the tea and coffee manufacturers.
Only minor product developments and innovations are expected within other hot drinks, with low marketing spend to be injected by most manufacturers within the category. The tendency towards rising health-consciousness among Egyptians – which has recently been reinforced by the pandemic – is likely to shape most product development activity in other hot drinks over the forecast period.
Difficult economic conditions and the high cost of living will force brands in this category to offer promotions to consumers. Traditionally, promotions have not played a big role in other hot drinks, with brands rarely discounted and marketing activity very limited in the category.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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