The chocolate-based flavoured powder drinks landscape will increasingly focus on premiumisation across the forecast period, driving retail value growth. Taiwanese brands have won at the International Chocolate Awards for their high-quality, and this has driven interest in more discerning tastes.
Many people in Taiwan have switched from cow's milk to plant-based alternatives, mainly for health reasons but also due to concerns about environmental sustainability and animal welfare issues. This behaviour increasingly influences competitive strategies in other hot drinks, with several players now offering products made with plant-based milk substitutes rather than dairy ingredients.
Across the forecast period, leading brands across the board are expected to adjust their product formulations and continuously promote their products' natural and nutritional value. For example, players will highlight reduced-sugar and high-calcium formulas and natural grains with no added preservatives or trans fats while passing pesticide and heavy metal tests.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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