Retail volume sales of other hot drinks are projected to continue declining at a rapid pace over the forecast period. High prices (due to the sugar tax) and an increasing focus on health and wellness are expected to weigh on the category, with parents, for example, likely to look to make healthier choices for their children.
Growing public concern about rising obesity rates will likely continue to encourage companies to expand their offer of reduced sugar and sugar-free products. This is particularly relevant given the negative impact the sugar tax has had on sales of other hot drinks in Saudi Arabia.
The distribution of other hot drinks will likely remain focused on hypermarkets and supermarkets over the forecast period with these channels set to continue expanding as the Kingdom grows. Major new retail developments will feature supermarkets and hypermarkets while players will also look to offer more convenient locations to shoppers.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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