Over the forecast period, reduced sugar products in other hot drinks are expected to gain popularity in Bulgaria. This trend aligns with growing consumer concerns about product ingredient quality and the health implications of high sugar content.
Malt-based hot drinks remains marginal in 2023 due to a limited product range. The success of this segment and other plant-based hot drinks will largely depend on effective marketing that highlights their products’ health benefits and positions them as alternatives to chocolate or coffee-based drinks, targeting consumers with specific dietary intolerances.
Despite expectations of growth in certain areas, overall retail volume sales of chocolate-based flavoured powder drinks are projected to decline from the middle of the forecast period due to negative birth rates, with Nesquik maintaining its market leadership. Functional variants, which account for a significant share of total volume sales, will see increased focus, particularly in reduced sugar options.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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